Molicia is now on Instagram! 

Everyday whether I am scrolling through my Instagram/Tumblr feed, running errands or even just relaxing in nature, I find inspiration. I want you to be inspired endlessly too. That’s why I created an Instagram account. so you could see the fashion, artwork and places that have inspired me to blog. 

Follow Molicia on Instagram – Will be following my loyal readers back!

Follow Molicia on Instagram! @moliciasworld

Follow Molicia on Instagram! @moliciasworld

Advertisements

Dolce, Gabbana & The ‘Millennial Mood’ MFW FW18

Last season, you may have read my praise of the stunning collection Dolce & Gabbana presented for SS17 during Milan Fashion Week. 

The show and its stunning clothing was a collaboration of traditionality and modernity that worked better than tea and biscuits. I truly thought we were about to witness a fashion revolution. Finally! I thought, a brand that has combined tradition and modernity to create the perfect business model for high fashion survival! Someone finally gets it! Oh. Today I realised how horribly wrong I was. 
Firstly, I would like to note that most of the clothing was beautiful and the show itself, (looking at the bigger picture), appeared beautiful too. It was held in the iconic Metropol and the models rocked the runway. However, upon taking a closer look at the details, it has to be concluded that Dolce & Gabbana have ran an awful marketing campaign that leaves a rather bitter taste in my mouth. 

#1 The Collection:

Is this really a Dolce & Gabbana collection? • Source: @dolcegabbana via Instagram 📸


As stated, most of the clothing was lovely, although it certainly lacked the classic Italian, regal and rich aesthetic that Dolce & Gabbana are recognised for. Parts of it however, represented a tragic nightmare. Denim jackets and Uber-long puffa jackets featuring a collage of meaningless logos become trashier with colour clashes of vivid yellow and pattern combinations not even your most flamboyant friend would wear. 

#2 Models Who Aren’t Models

Although pieces of the collection are of an acquire taste, the models stunned. I say models, they weren’t the models we’re used to seeing. I’d refer to them more as ‘influencers’. The internet famous clique which includes vloggers Cameron Dallas (who opened the show) and Marcus Butler were amongst the people who gave a model-worthy walk down the runway for the brand. And good on them, they are what an older-aged crowd would call the definition of millennial success. People who were just your average joe until they started a YouTube/Instagram/Vine/ any other social media account and became a sensation for it. These successful young people had the privilege to walk for Dolce & Gabanna, something most people could only dream of.

Now, I’m not angry about people like this becoming famous. You work hard, it pays off, you succeed, I congratulate you. Whether you’re the CEO of a company or a blogger of some kind, it would be rather hypocritical of me to think otherwise, right?

This trend started a long time ago, when ‘regular people’ (whatever that is), became famous for something such as a reality TV show, for example, the super-famous Kardashians. These television stars became celebrities on and off screen very quickly and were soon reaping opportunities to promise them dream-worthy careers. There seems to be a lot of hate towards Kendall Jenner and the Hadid sisters, Gigi and Bella as people claim they never ‘worked hard’ for their careers. Which no one really is entitled to say as we only see what they want us to see. 

The millennial version of the super reality stars is the internet stars. These famous young people are now getting job opportunities that were impossible for virtually any ‘normal’ person 50 years ago. With models also being discovered via Instagram now-a-days, is it a long foreseeable fairwell to the traditional supermodel who was spotted in her home town such as Kate Moss? Do your work opportunities now rely on how many followers you have and how many likes your selfies get? 

Famous people don’t anger me, what angers me is how they’re marketed. Which leads me onto my final point…

#3 Marketing Catastrophe #Fail 

I clearly liked the jacket, but where can I find a dislike button for the phrase ‘millenial mood’?! • Source: @dolcegabbana via Instagram 📸


You’d think by now we’d be used to seeing companies transitioning to meet the demands of the new consumer. There are plenty of TV adverts that utilise social media with hashtags and everyone is trying to become viral. Most companies pull it off very well and make it a swift change. Dolce & Gabbana however, could not make it any more obvious that they are trying too hard to attract a younger audience: I  could barely recognise their signature aesthetic anymore, I could barely recognise the models as they’re instead YouTube stars, and their Instagram captions are, quite frankly, embarrassing. 

Upon my first judgement, I thought the show looked okay. I wasn’t stunned and I was slightly disappointed but I didn’t realise that upon analysing all these factors closer, that I would feel saddened to see what appealed me to the iconic brand disappearing in front of my eyes. 

These captions are littered with cringe-worthy adjectives to describe the collection such as ‘fresh’, ‘freshness’, ‘cool’, ‘supercool’. Is this a joke? I half expected one of the photos to be captioned ‘swaggy’after reading such nonsense. Let’s play a game, comment below the amount of times the words ‘cool’ and ‘fresh’ were used in the captions from the shows, whoever finds the most wins a supercool prize!

 Another phrase that made me laugh in a caption, ‘got the millennial mood?’ What is the millennial mood? Am I a mood? Is my life suddenly an aesthetic? I question this as I drink a cup of tea in my parent’s home because I can’t afford my own whilst I take hundreds of selfies of myself so I can change my Facebook profile picture for the fifth time this week, simultaneously moaning about how I hate working and how the world should revolve around my needs. Eugh. Yes Dolce & Gabbana, I’ve got the millennial mood and I really want to buy from you now as your Instagram marketing is really attracting me! 

The biggest pun in all of this, is that this iconic brand is trying to attract a millennial audience/buyer by referring to them in what is generally a dereogative term used by the media and older people who hate this iPhone-obsessed generation to describe those born between the late 80s and early 2000s. 

Whilst doing research for this post, I came across an article that opened by describing millennials as, ‘the worst.’ Although, I also came across one written by someone who seemed more intelligent named, Dan Burnett who is just as confused about the definition of a millennial than I am being branded as one.  

The point is, if people don’t know how to even describe us as a generation, how do you go about marketing to them? Well, I’m no expert, but referring to millennials as ‘millennials’ and thinking the words ‘cool’ and ‘fresh’ make your business appear ‘cool’ and ‘fresh’ is not what seems to be the best marketing tactic I’ve ever come across. Sometimes trying too hard is worse than trying at all. #DGFa(il)lToWinter18.

Millennial Molicia xo

** Disclaimer: This is just an opinion of mine about the marketing of one of my favourite brands. I do not expect everyone, if anyone, to agree with me. It is merely a point of view about a brand trying to attract a millennial audience, written by a member of the millennial audience, (myself). All articles are a reflection of my opinion and nobody else’s. Thank you for your time. 

MD in MDV

  
This bank holiday weekend I got to celebrate with my best friend on her birthday. We spent the day sipping champagne and made the most out of the rare British sunshine with a very British BBQ.

I was rummaging through my clothes, praying that I would find something to wear amongst the mass of no’s, when I came across this Manière De Voir dress that I of course completely forgot I owned. 

I adore the tie-up details on the side of the waist and legs, this dress is very figure-hugging too. The best thing is that you can dress this up with a pair of heels or dress it down with a pair of trainers. 

How did you spend your Bank Holiday Weekend?

Molicia xo

Trending: Jumper + Mini Skirt

It’s been a busy couple of days hence the lack of posts.

I just wanted to share a quick outfit post. I’ve been so inspired by the AW16 jumper and mini skirt trend that I decided to try it out for myself. Although I’m a season ahead 😉  

  
Jumper: Topshop

Skirt: Topshop
Molicia xo

Instagram   Tumblr   
 

The Best Instagram Fashion Accounts 

Whenever some quick inspiration is needed, Instagram is the first place I go to. There are infinite numbers of accounts that offer inspo as well as affordable ways to get the look. I’ve put together a list of the best Instagram fashion accounts to follow. Here it is…

@micahgianneli

  

  

Model and blogger Micah Gianneli posts OOTD content daily. I love the fact that some days her look is casual and others she could be mistaken for someone attending a red carpet event. 

BONUS: She always tags the places she gets her clothes from in the photos! 

@badlydrawnmodels


 

It’s great to scroll down your feed and see something unique and fun. As the name clearly states, it’s an account of models… Drawn very badly. 

@thecurvyfashionista_
  

Not just your average celebrity street style account. @thecurveyfashionista_ makes gorgeous edits and is always one of the first to post the latest trends. 

@manieredevoir
  

The official account of a UK online retailer that offers editorials that every street style blogger could be inspired by. For every girl’s darker side. 

@houseofcb
  

Another online retailer that offers editorials that are vogue-worthy. This account is the complete opposite to the previous one on the list as the clothes are perfect for your girly side. 

@sydneyfashionblogger
  

This fashion account is like looking at a feed of your dream life. I’ve been a loyal follower for a couple of years and I am always inspired by @sydneyfashionblogger’s style and the quality of her photos. She’s the type of woman that makes you want to seriously up your game.

@thefashionbybel


   

More famous for being a worldwide beauty vlogging phenomenon, Carli Bybel’s fashion account is due serious credit. Another person that tags the shops that sell the clothes she wears (yasssss), you can get the look. Everything she wears is also super affordable. 


@laurenpopey


  

‘The Only Way Is Essex’ star Lauren Pope is a serious style crush. She often posts photos of her outfits and again, they’re usually from places where the majority of us shop. 

For tonnes of selfies and a peak into my life, follow my Instagram: @mollsdickinson, I might even follow you back 😉

Molicia xo

Shoe Porn: ZX Flux

Adidas ZX Flux black and gold

Adidas ZX Flux black and gold

Good afternoon bloggers. Friday = Fri-YAY don’t you agree? I hope you all have fabulous plans for this weekend because I do! In my last post I mentioned that on Saturday, (tomorrow) I’m heading to the Louis Vuitton Series 3 exhibition in my favourite place in the world, Landaaaan. Can’t wait to show everyone the beauty of the city and the art from LV.

Today’s post is totally an excuse to show off my new babys. Have you ever found the most gorgeous pair of shoes and just known that they were crafted just for you? Like love at first site, my lust for these trainers was uncontrollable and now I am completely infatuated with them.

double adidas

My loves are Adidas ZX Flux and they are available on adidas.co.uk. Black and gold is the ultimate colour combination and they compliment my wardrobe tremendously. The gold detail on the back makes them look unique and that’s something that’s very important in my style.

Just to add, I now have an Instagram page for this blog! Follow me for fashion and to see the random stuff I get up to: @moliciadickinson. You can also find my latest posts in the sidebar of my homepage.

That’s all from me today as I have a fun-packed weekend to start! I hope you do too.

Molicia xo