Designer Dictionary: Giorgio Armani

Acclaimed in 2001 as Italy’s most successful designer, with an annual turnover of $1.6 billion (£1.2 billion), Giorgio Armani is known for his laid-back style of Southern European tailoring. His designs are graced by Hollywood’s finest red carpet-goers such as Leonardo DiCaprio and Cate Blanchett. 

Since starting the global brand in 1973, Giorgio Armani has expanded the business and now has owns serveral labels such as Giorgio Armani UnderwearArmani Jeans and Emporio Armani. Although reaching fame by his menswear after creating the costumes for American Gigolo, starring Richard Gere, his women’s ready-to-wear collections features feminine, delicate and casual tailoring. Giorgio Armani was also the first in the world to broadcast a Haute Couture show live via in Internet in 2007, showcasing the Armani Privé S/S07 Haute Couture Collection via MSN. 

The innovative Mr. Armani has had a long, successful and legendary career in fashion design. Learn more about the man behind the label below…

Giorgio Armani • Source: 📸

Name: Giorgio Armani

Date of Birth: 11th July 1934

Star Sign: Cancer

Country of Birth: Italy

Education: University of Piacenza, Department of Medicine (dropped out after 3 years)

Occupation: Fashion Designer

Label(s): Giorgio Armani S.p.A., G.A. Le Collezioni, Giorgio Armani Underwear and Swimwear, Giorgio Armani Accessories, Armani Junior, Armani Jeans, Emporio Armani, Armani Exchange, Armani Privé, Armani Casa, Armani Dolci, Armani Caffé, Armani Fiori, Armani Hotels, Armani Restorante

Famous Work: men’s tailoring, womenswear and haute couture

Famous Associates: Sergio Galeotti, Richard Gere, Don Johnson, Jodie Foster, Leonardo Di Caprio, Lady Gaga

Did You Know? At a young age, Armani made dolls out of mud with a coffee bean hidden inside after developing an interest in human anatomy. He studied medicine at the Univeristy of Piaccenza for a couple of years, before completing military service. He then went onto start his fashion career at a department store in Milan as a window-dresser and general assistant before becoming a salesman there. 

In 1996, Armani received a suspended sentence after pleading guilty to bribing Italian tax officials.

Armani also designs for many sports teams. He has created EA7 uniforms for the Italian Olympic team for London 2012 as well as Rio De Janeiro 2016. He is also credited for creating suits for London’s Chelsea Football Club players. The football team’s stadium, Stamford Bridge, commissioned Armani to be the creative vision behind the Director’s Suite, named the ‘Armani Lounge’. 

Awards: CFDA International Award (1987), Inducted to the Walk of Style, Beverly Hills (2003), Promoted Officer of the Legion of Honour (2008)


‘the difference between style and fashion is quality’

‘Actually I am very glad people can buy Armani – even if it’s fake. I like the fact that I am so popular around the world. 

‘You can think you’ve made it and yet the next day’s press will always be waiting for you, the public will always ask more of you. In short, you can always do better!’

‘Elegance is not standing out, but being remembered.’ 

‘I’ve always thought of the T-shirt as the Alpha and Omega of the fashion alphabet.’

Matt Bomer wearing Giorgio Armani • Source: 📸

Armani Privé FW16 • Source: 📸

Giorgio Armani • Source: 📸

Cristiano Ronaldo for Emporio Armani Underwear • Source: 📸

Sean O’Pry by Mert & Marcus for Armani FW09 • Source: 📸

Armani Privé FW16 • Source: 📸