Anxiously anticipating confirmation that Hedi Slimane’s exit from Paris fashion house Saint Laurent was a cruel April Fool’s PR stunt left the joke on me. The rumours are true. his contract expired Thursday and it could not be negotiated to suit all parties.
“What Yves Saint Laurent has achieved over the past four years represents a unique chapter in the history of the fashion house”, words spoken by the chairman of Kering, François-Henri Pinault.
Since Slimane became the Creative Director of Yves Saint Laurent back in March 2012, the house has dramatically changed. Here’s just a few examples of how…
The name change:
Ditching the ‘Yves’ in the Saint Laurent name caused press and public outrage. Heavy criticism and multiple items of clothing were marketed as ‘Ain’t Laurant Without Yves’.
Slimane also changed the aesthetic of the stores: white marble, black slate and gold. An edgy but stylishly modern approach to compliment the Saint Laurent recreation.
The Hedi Slimane Saint Laurent girl wears biker jackets and jeans teamed with a thick black smokey eye and a bold red lip. Wearable with a rockstar edge.
In 2015, the house accumulated just over $1 billion in sales revenue and from 2012 to 2014, the Saint Laurent revenue increased 20% every year. Monsieur Slimane has been a huge success for the fashion house.
Who do you want to replace Hedi Slimane?