Fashion week begins! After a private jet journey via AirTommy, dozens of supermodels landed in Los Angeles a.k.a. Tommyland to present the SS17 collection of Tommy x Gigi, which became available to purchase immediately after the show.
The show took place on Venice Beach Boardwalk and stars such as Hailey Baldwin, Joan Smalls and of course, Gigi and Bella Hadid walked the runway.
The collection was a collaboration of classic Tommy Hilfiger motifs such as nautical stripes and an American flag themed colour scheme as well as Gigi Hadid’s playful personality.
With the use of plenty of denim scattered with loud patches and noticeable attention to the midriff, the clothing was wearable and trendy. It screamed, “buy me now!”
There was also a clear political statement being made, something that has a strong presence in current fashion and something that we can expect to see more of as fashion month officially starts. Positive words such as ‘keep loving’, ‘better together’ and ‘your America’ were quietly displayed on the garments. The colours of the American flag were also dominant, with some items even featuring just the flag. It was a loud statement of patriotism, whilst whilst calmly stating a message of love, happiness and hope.