How To Become A Fashion Blogger

So, you love fashion, in any/all of its forms: runway, luxury, high street, trends, art, design, etc. You’ve decided you want an outlet to explore and share the passion you have for the industry. But where do you start? 

Well, it’s definitely a lot more work than it may seem but if your passion is pure, this won’t scare you but rather, excite you! Here’s a basic guide on how to start a fashion blog from the absolute beginning.


Choosing your niche:

You’ve established you want to blog about fashion, but what about fashion do you want to write about? Is there a particular nieche you’re interested in? Figure out what gets your heart racing. For Molicia, I chose to talk about high fashion to my readers as I’ve built up my knowledge over the years and it’s something I’m extremely passionate about. 

Brainstorm some post ideas:

So, you’ve chosen your niche(s) and now you’re ready to go! Well… not quite yet. When I first started blogging, I had no idea what I was doing. I would just post about random ideas. My first few posts were actually about beauty! So it’s a good idea to just jot down a few notes about the type of posts you can do. For example, if you want to run a street style blog,consider researching who your style inspirations are, look at other street style blogs and think about why they’re successful, (but don’t copy people! Be inspired and work with the ideas that come from yourself). Not all of your posts will be successful, but that’s fine. That’s half the fun of the learning process. 

Choose your host:

If you want to give blogging a trial-run, I would suggest creating your blog on one of these free platforms:

Molicia uses WordPress.com and has always enjoyed using it. You can: create your own themes, add social media links and analytics tools. I wouldn’t recommend self-hosting for new bloggers, as it is expensive and you need to know how much traffic your blog will achieve before becoming fully responsible for the website.

Choosing your website name:

This is probably one of the biggest decisions you’ll make as a blogger. This is how people will recognise you as a brand, and therefore you want to choose something that is memorable/relatable to your subject. For example, Molicia is a name you don’t hear often, (it is a combination of my first name, Molly and my middle name, Alicia.) I also have my surname in the web domain: www.moliciadickinson.wordpress.com. Think about things that sound nice, things that inspire you or things that are personal to you. After all, who would’ve thought MoonPig would be a good name for a card making company? Go with your gut!

You’re almost there!

You’ve now got a brand name for your blog, you’ve done your research and you’ve just finished creating your website… what now? Post! You’ve got your ideas, now it’s time to use them. 

Remember…

  • Blogging should be fun and enjoy the journey, even if you make mistakes!
  • Write about something your passionate about and your readers will recognise it
  • Use high quality photos/videos and remember to provide a link back to the website you’ve used images from if you have done so
  • Use hashtags to generate more traffic to your posts
  • Communicate with other bloggers, making friends along the way is always fun and now you have the opportunity to make them all over the world 
  • Enjoy sharing your passions and welcome to the world of blogging!
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