One thing that is demonstrated during Tony Ward’s SS17 Couture collection is attention to detail. It still astonishes me that designers have the ability to look at natural objects such as flowers then turn them into delicate details of golden embroidery. Tony Ward makes it seem as though those tiny sewn-on flowers are part of a woman’s body. This is shown by placing these minor details where the natural curves of a lady are, enhancing her shape in a soft but flattering manner. Another beautiful feature is a cape that is attached to the back of a gown which has laser-cut patterns, the light shines through them and creates a reflection on the floor as the model walks.
In this collection, we see the beauty that occurs when a fashion designer takes gentle care and tough effort with their work. Tony Ward presents the epitome of couture in his SS17 collection: quality, effort and breathtaking design.