The romance between the iconic high fashion brand Louis Vuitton and famous streetwear brand Supreme wasn’t always sweet. 17 years ago LVMH were at war with Supreme after they released a collection using the LV logo without their permission, which resulted in many items being recalled. In the year 2017, Louis Vuitton presented their Men’s FW18 runway show in Paris, revealing a long-rumoured and legitimate collaboration with Supreme.
The internet went crazy for the collection and my Instagram feed featured captions that resembled sonnets about how infatuated the world was over it. Here is a more detailed post about it.
But why is there a viral case of lust for it? Discover the reason below.